Educommunication presents itself as a challenge for schools, as it undertakes various forms of learning and teaching, since it employs the disciplines of education and communication. This method makes it posible to determine the development of students skills and abilities in relation to the use of Information and Communication Technologies (ICT). Today both students and society in general spend most of their time spending hours in front of digital screens, but many of them lack media skills to act critically, active and responsable. In this work the educational practices developed at the Liceo Rafael Garcia Herreros are made visible through a study, in the use of technological tools in the processes of educommunication in students. Similarly, the theoretical referents of the Mediatic Competition are implemented to contextualize students and educators and establish the importance of these knowledge for the use and management of technological tools.