The proposed project aims to present an idea of entrepreneurship which corresponds to a postre Fit located in Cerritos of the Municipality of Pereira. Fitria dessert has as its main objective to provide a unique experience by locating the place since from there it is possible to visualize a 360 panorama. It should be added that another of the key elements is represented by the concept of desserts fit to be able to sweeten life in a Fit concept. In addition to this, the later Fit is designed to satisfy a nutritional need through the offer based on the vital elements of the coffee region such as gastronomy. To carry out the project, a business plan is made that consists of an analysis of variables to determine marketing strategies, identification of needs of the population, planning of the structure of the organization, in the financial sphere the projection and the study of the viability of the idea of embodied entrepreneurship.