This research is part of the macroproject Approaches to the economic situation from the multidisciplinary nature of international business and world Objective: This work seeks to carry out a review of some multivariate methods for the selection of international markets (IMS), also reproduces one of these methodologies seeking to identify the most attractive foreign markets according to a series of secondary data published on the internet by international organizations. Methodology: An identification and IMS exercise is performed, based on a technique validated by some authors, the technique proposes a series of variables and essential factors in recognition of potential markets for merchandise exports. Initially, the pre-selection of countries and/or markets importing roasted Colombian coffee is made. Then, certain factors such as costs, trade barriers, logistics and culture are studied; which in turn consider leading variables, whose information can be consulted directly on the internet in official databases, allowing validate the final IMS. Thus, by reproducing the chosen technique, the information for the variables is normalized by establishing values in a range of 1 to 5, finally establishing a general score for each potential market. Findings: This IMS technique allows to identify the first three (3) most attractive countries for the exporting roasted coffee, in their order, the Netherlands, the United States and the United Kingdom. Practical implications: This method can also be understood as a facilitating multivariable tool for decision-making in companies that intend to export its products; using sensitive data that validate the market recognition process. Contribution: Corroborate how this method of IMS generates, within the process of business internationalization, rigorous options with low cost to track potential international buyers.