This master's thesis is derived from the macro-project entitled Approaches to the economic situation from the multi-disciplinary nature of international business and world First, a bibliographic search on international market selection, specifying concepts, approaches, existing theories and methods with their respective variables, in order to understand the internationalization process. Subsequently, previously conducted research is consulted in academic journals, showing that these have been mainly in the modes of entry to the destination countries and not in the methods for selecting countries in which to carry out a process of internationalization of the operation. In this research, a methodology is applied for the Selection of International Markets (SMI) based on hierarchical weighting models (AHP), in order to determine those countries most attractive for the internationalization of a confectionery company, integrating different factors that reduce the uncertainty and risk for the organization when making this decision. The participation values for each factor were determined by applying a survey to foreign trade experts of the company in the confectionery sector, obtaining that the factor with the highest participation in the methodology are the trade barriers and the logistic factor has the lowest value. Among the conclusions obtained through the application of the methodology is that not necessarily the country with the highest imported value of a specific product turns out to be the most attractive to carry out an internationalization process. It is important to highlight that the SMI methodology can be used in different economic sectors after evaluating the weighted percentages for each variable since these can change depending on the economic activity and type of product. Finally, some recommendations are made to strengthen the methodology, thus reducing the degree of uncertainty for the organizations. Objective: To carry out a tracing of certain multivariate methods for International Market Selection (IMS) determinant in decision making in the export of goods. In this way, one of these methodologies is adopted where different variables and criteria are taken into account subject to a weighting that is derived from the technique of hierarchical analytical process (AHP) and whose data are also directly consulted on the websites of recognized and highly reliable international organizations. Methodology: A pre-selection of ten (10) countries is made using the International Trade Centre website with which the markets that in this case, import the most confectionery products are tracked. Subsequently, factors such as costs, trade barriers, logistics, economics and culture are considered, which are also shaped by various variables. In this way, the multi-variable technique developed by Baena, Cano & Campo (2018) y Lopez-Cadavid, Vanegas-Lopez & Baena-Rojas (2020) is emulated. All of the above, standardizing the information for each variable by setting values on a scale of 0 to 5 and also defining a general score for each market. It should also be noted that the weights for each criterion will be set according to the AHP method derived from an instrument applied among the employees in charge of the foreign trade department of a company dedicated to the manufacture of confectionery products, which is interested in exporting its products to new markets abroad. Findings: The SMI technique allows identifying among the pre-selected markets in ascending order those countries that are more attractive according to the criteria set for confectionery exports, such as in this case the Netherlands, the United Kingdom and Belgium. Practical implications: This technique facilitates the decision-making process, which is always supported by real data that is easily accessible and which also tends to reduce uncertainty for companies wishing to track new export markets. Companies that in many cases seem to risk into exporting by considering recommendations from other companies for purposes or simply venture through trial and error; which, in many cases, leads to putting the organization's capital at risk due to an exercise that lacks support and rigor in terms of data and information. Contribution: Dynamize the process of internationalization via direct export of goods through the use of quantitative techniques of easy use that not only grant reliability and rigor to a determining process for the companies but also validate the decision making from data and information wholly tailor-made and circumstances of the companies that wish to internationalize identifying new markets abroad to offer their surplus production or even increase their installed capacity with the purpose of increasing economic growth as productive organizations.