Objective: This master's thesis aims to identify some multi-variate techniques for the international markets selection (IMS), in addition to applying one of these to recognize the best options for export markets according to real data that give rigor to the process. Methodology: A multi-variate model of IMS is emulated, validated at the theoretical level, which proposes different variables and factors which apply to the tracking of international markets for exports. In this proposal, the leading buyer countries of a given product are pre-selected, in this case, hydrolyzed collagen. Subsequently, factors such as Costs, Trade Barriers, Logistics and Culture are analyzed, including some variables, for each case, and are consulted in official databases through the Internet. This way, this proposal standardizes the information acquired for each variable, generating a number on a scale of 1 to 5 and, finally, defining a total score for each potential market. It will also include a survey aimed at internationalized companies in the city of Manizales to learn about their IMS process in order to contrast it with the proposed technique. Findings: It is possible to say that the most suitable markets for the export of hydrolyzed collagen, according to the criteria taken into account, are the Netherlands; followed by the United States and finally Canada. Practical implications: The technique used in this work can be considered as an instrument for the internationalization of companies that seek to direct their products to other markets; all this, supporting the decision making with reliable information. Contribution: To see how this instrument for IMS gives rigor to the internationalization process based on scientific literature and proven multi-variate theoretical models.