The coffee market is one of the most important at the national level, since Colombia is located in 3 place as an exporting country of coffee, which allows us to have a worldwide recognition of the product and have economic income from it in the areas where this occurs. It should be noted that the department of Huila has grown in increasing coffee production, since its production mechanisms and collection of the product have allowed it to have greater recognition, however, with the market plan it seeks to know the strategies, to improve export performance in the municipality of Gigante in the Department of Huila. Taking into account that today different aids and processes are being presented so that the Municipality has the opportunity to enhance its coffee production, which would allow increasing economic activity, since it is purely agricultural focused on cocoa and coffee, but In recent years in the productive processes of coffee, it has been shown that in the Municipality of Gigante it has increased since the productive processes of the product are being reinforced. This work plan will allow us to study these commercial opportunities, obtaining favorable approaches and processes according to the product with which we will work.