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El desafío de la migración a la publicación electrónica: La industria de la comunicación gráfica frente al paradigma digital

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Abstract:

The arrival of new information and communication technologies and, especially, the arrival of the Internet, have produced a radical change in all aspects of human life: social, cultural, political and economic, among others. Thanks to advances in technology, communities now have multiple options for network interacting with the contents they consume to meet their basic information needs. Print publications have not been indifferent to these changes, suggesting an uncertain future for them and for all actors in the value chain of the industry to which they belong. This article addresses the issue from three perspectives: a. The challenge of migration to new media; b. The current state of print newspapers and, in general, the distribution of information in times of the Internet; and c. The graphic communications industry in Colombia against the “Digital paradigm”.

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Media and Digital Communication

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Fuenteinstname:Universidad Jorge Tadeo Lozano
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