Responsible consumption is based on specific consumption practices and choice of products that balance the consumption chain, the needs met and an acceptable average of solid waste. Current consumer societies reduce the promotion of consumption responsible for the economic profitability produced by planned obsolescence and although this continues to be promoted by citizens there are many who have been implementing pro-environmental actions that help reduce the impact of poor consumption and production of the objects. With educational measures of citizen culture and pro-environmental culture, the environmental impact we are creating can be turned and the economy moving.