The higher education institutions are exploring new ideas and strategies to face the current challenges of the sector where the premise of co-creation can be a key and fundamental element to respond and generate value. This research proposes the dominant logic of service as a framework for the analysis of the value co-creation in higher education institutions from the student's perspective and examines the impact on: co-production, experience and relationships. The research was developed through an empirical-analytical study under a quantitative approach that was applied in a representative sample to current students from private and public universities in Bogota regardless of the type of academic program and / or modality. The results allowed identifying that 16 dimensions of the 28 analyzed have a favorable perception according to the students, where intellectual stimulation and the relationship with teachers, components of the experience and relationship variables, are the ones with the highest incidence in the value co-creation process. These results also allow to generate actions and strategies against the methodologies used in the teaching processes, and the design of the academic curriculum of the universities.