The objective of this research has been to make a diagnosis of the strategies used by the SENA Risaralda Entrepreneurship Fund (FE) to strengthen the areas of the entrepreneur benefited: processes, people, clients and profitability. To achieve this objective, a qualitative research approach was used that according to (Hernandez Sampieri, Fernandez Collado, & Baptista, Research Methodology, 2014) implies that there is an approach to social phenomena, in this case economic on the part of the researchers, Participating in the world of the social group investigated, which are: the officials (managers) of the Entrepreneurship Unit of SENA Risaralda; entrepreneurs benefited by the Entrepreneurship Fund; various entrepreneurs and entrepreneurship experts; with descriptive research (Galeano, 2004, p. 45), because it encompasses social behaviors, attitudes, ways of thinking and acting of a group or a collectivity. Providing as a result the detailed analysis of the activities carried out for the formulation, evaluation and execution of the business plan. When analyzing the information, the key success factors used by the managers were revealed, and finally, the strategies that stood out in comparison with the perspective of the entrepreneurs and experts analyzed were evaluated. Recommendations are presented at the end of the document such as: a navigation map for the entrepreneur; the key factors of the activities to be rescued by the managers are raised, making clear their possible weak points and also the strategies that were ratified by the entrepreneurs as successful for their ventures.