The sector of the pharmaceutical industry is considered as an important agent for the Colombian economy. However, since innovation is an important argument to sustain and prolong the economic effect of this important industry, very little is known about the formulation and implementation of innovation strategies in the pharmaceutical research centers of the city of Medellin. The present work aims to show the scope that can be achieved in the research centers of the pharmaceutical sector of Medellin by incorporating into their corporate strategies, the formulation and implementation of innovation strategy. The methodology approaches the case study, having found that in Medellin there are no pharmaceutical research centers; the only research center found was Cecif, which works in Sabaneta Antioquia. It is then close to a case study. In this way, factors and issues of administrative and organizational order that belong to the Cecif are followed, using as a tool the structured interview, trying to establish how they are facing the issue of formulation and implementation of the innovation strategy. From the analysis it is concluded that in the Cecif do not follow any scientific methodology, this is why considerations are raised to Cecif, so that they work their organizational development attached to innovation and in particular to the formulation of the innovation strategy, using a tool that approaches the administrative order, like the one proposed in this humble project. In addition, it is recommended that other actors in the pharmaceutical sector adopt in a technical manner what is proposed in these contents.