However, the key point to be examined is that the development of an initiative such as reverse logistics, which implies a detailed understanding of the flows of products that return to the company from the consumer, implies not only the design of essential activities planning associated with inventory management and warehousing, but also understand what is the set of motivations and interests of consumers regarding the products generated through reverse logistics processes. In particular, these motivations and interests are what should help improve the development, planning and application of reverse logistics, in order to establish new possibilities that lead to greater efficiency and consumer satisfaction. Undoubtedly, the motivations of buyers can vary depending on different types of stimuli, whether internal or external, which must be understood by companies to continually improve efficiency in production, promotion and marketing processes. The understanding of the motivations helps, therefore, to improve the development of reverse logistics, taking into account its value and importance to face the complex environmental problems that arise today. Therefore, the central objective that arises in this research is to determine the internal and external motivations in the interests of purchasing reverse logistics products that are established as a response to environmental problems in the city of Bogota. To meet this objective, a survey was carried out with 461 consumers in the city of Bogota, in which the perception of variables such as environmental problems in production processes, reverse logistics, external and internal motivations regarding the purchase was consulted. of reverse logistics products, interest and purchase intent. The instrument uses the Likert scale as a measurement scale, with five evaluation points for each item, ranging from 1 (totally disagree); and 5 (totally agree). It was built from the contributions of Kamyar and Ahmad (2014), who also construct a series of items to evaluate the motivations that guide the purchase of green products. Finally, the items elaborated by Widjojo and Yudianto (2015) are considered, who in their research analyze the actors that intervene in the process of buying young people in Indonesia to buy green products. The results show that the production processes have generated the need to establish new production strategies in companies, which also have a favorable impact on the purchasing interest of consumers. It is also observed that the products generated through reverse logistics help reduce environmental problems, as long as the internal and external motivations of buyers are understood, which are what ultimately determine the purchase interest to access a generated product. through reverse logistics.