The present work is the result of the research project whose purpose was to analyze economic and financial education (EEF), the incorporation of rural entrepreneurship and mathematics in students of basic primary education from rural sectors, seeking to find the characteristics of an alternative for the learning of EEF with the incorporation of entrepreneurship in young students of rural schools, to contribute to the improvement of the living conditions of this population. The methodology used to carry out this research was qualitative, with a design that, from the participation action research (PAR), combines two processes: that of knowing and that of acting, involving, in both, the population whose is actually addressed. To collect the information, discussion groups, interviews and observations were carried out with a group of young students and a teacher in a rural school in the Colombian Caribbean. Finally, we conclude with the characteristics to be considered in a proposal to make mathematics contextualized to the rural environment, which is specified in a validated product in a rural educational space for learning mathematics in a 5th grade of primary school, showing a high degree of acceptance and use of the product in educational spaces enriched with EEF and entrepreneurship.