The history of cumbia music does not unfold in a linear way. Although tradition does not consider phenomena outside the sequential narrative, it does need discourses to be legitimized. Cumbia music in Latin America should be understood as a virus-like cultural expression of exchange and agreements more than as a generational bond of affiliation. This book examines the transmission and inoculation processes of the phenomenon, almost always promoted by commercial distribution strategies, symbolic interests, and ideological discourses. Therefore, instead of one Latin American cumbia, we should refer to multiple cumbias , variants and transformations that define trajectories and create social imaginaries.