This work seeks to approximate the look and perceptions of consumers to a company with great experience in the Colombian market. From there, it seeks to establish replicable success factors in other Colombian companies that are constantly invited to innovation without having clear paths to do so. This work can contribute in that sense. However, it is not a question here to broadly address the issue of business innovation. It is rather to understand how a Colombian company has been successful just without innovating, from analyzing and specifying what have been the key points that have led it to be a pioneer and remain in force in such a changing and innovative market. In the same way, it seeks to evaluate the perception of consumers of the brand and products, and how it has gained the recognition and respect of an entire country. In this research, five different concepts are handled: product, brand, image, consumers, social networks and organization, which act as conceptual references for research. Likewise, it is important to mention that this research contributes to understanding business success from a different perspective, consumer perceptions, a look that can strengthen the corporate decisions of brands in such complex environments as those they face today when analyzing in detail the options that the consumer that today is not a passive receiver (consumer, customer, audience) but also get involved in the creation and success of the products.