During a break at the IX International Congress on Ecological Land Management (2016), a conversation between an urban planner and a sociologist was heard in the corridors. The sociologist wanted to know if in Colombia, to organize the cities, the issue of olfactory discomfort is discussed, that is, if the experts are concerned about the complaints of citizens, who feel attacked by the effect of air pollution. The urban planner, for his part, was unaware of the interest of exercises on air pollution that do not aim at objective measurement: The urban planner: I have never heard of olfactory discomfort. The sociologist: [explained to him what it means] an olfactory disturbance is the repeated testimony of a personal aggression due to the effect of atmospheric pollution. The urban planner: (…) Ah! So you are trying to create metrics. The sociologist: No, we are sociologists and at the moment we only make a descriptive diagnosis. The urban planner: (…) Ah! But you are going to make indicators from now on. The sociologist: No [she answered more discouraged]. The urban planner: (…) Because I have known this issue only from the point of view of atmospheric pollution and air quality [the expert concluded].