This paper presents the variable “tourism competitiveness” and its determinants as MICE Tourism Competitiveness Model (Meeting, Incentives, Conferences y Events). It also, defines this economic sector, its concept, its scope and relevance to local and global economies. It presents a literature review with competitive positioning data from the 40 countries and 40 cities that most attracted international events in 2012. Additionally, data from the ICCA Association’s database (International Congress and Convention Association) are analysed and compared with the general touristic competitiveness measured by the WEF (World Economic Forum). Additionally, it presents and analyzes the competitive positioning of American countries and cities in 2012. The conclusion is that the literature needs to evolve, in order to explain the new attributes that lead to choosing the Meeting destinations. It specially concludes that MICE competitiveness isn’t directly related to a country’s general tourism competitiveness degree.