The tourist sector in the Department of Caldas, Colombia, has become one of the economic activities with the highest growth. Its contribution to the national and regional economy promotes the development of cultural diversity, employment generation and structuring competitive and sustainable advantages. This research study aims to assess the structural gaps existing in the integration of social responsibility in businesses located in the central-southern part of the Department of Caldas, through a descriptive study. This study consisted of establishing a relationship among policies, practices, values and corporate objectives with the basic principles and issues of social responsibility. It also aimed at identifying the relationship mechanisms with Stakeholders (interested parties or interest groups), at characterizing the business approaches, actions and practices of social responsibility, and at analyzing the communication strategies and actions for their integration in the organization by taking into account the international guidelines defined by ISO 26000. From these results, it can be concluded that the companies in the tourist sector consider, to some extent, the principles and issues of social responsibility. However, they also consider that it is substantial to strengthen the communication strategies, the follow-up processes and the assessment of performance of the social responsibility activities that facilitate the implementation of the organization as a whole.