This research focuses on the design of a strategic plan for the company Minvalley Entertainment, which is focused on organizing electronic music events, is a pioneer in this type of event and takes four years on the market, is located in the city Roldanillo, Northern Valle del Cauca.Using different theories proposed by professionals a series of methodologies and administrative tools to obtain quantifiable, measurable results for the subsequent execution of the plan will involve direction.The design is proposed to establish an environmental analysis to determine the market and its competitiveness in which the company is located and an internal analysis of all the variables that affect or have an impact on the processes and operations of the company, These analyzes are performed in order to implement the main strategies and plans within the organization by developing the mission, vision, values, strategic objectives, tactics and activities, which define their rationale, philosophy and organizational culture and be located economic activity in the sector during a certain time.From the wording of the previous organizational structure, strategic objectives, strategies and plans of action to be defined and implemented to achieve the goals efficiently using the balance scorecard.