The establishments that offer accommodation services such as hostels are presenting a great challenge: reducing their dependence on Online Travel Agencies (Online Travel Agency (OTAs)). This is because through this sales channel hostels have managed to find an easier and faster way to offer their products or services, however, this has forced them to pay large sales commissions. For all the above with this work we seek to analyze the way in which hostels in the city of Bogota are considering their digital marketing strategies through direct and outsourced channels, in order to present strategic activities that help increase of direct online sales and business positioning. In order to present strategic activities which help to increase direct online sales and business positioning. In this investigative process a document is prepared that begins with a frame of reference that supports the development of the proposed objectives. Likewise, a general context of the distribution channels and their impact on accommodation establishments. Findings are found thanks to the development of in-depth interviews with people in charge of hostels in the city of Bogota. In addition to the above, important information is obtained on the criteria for purchasing accommodation services through surveys. Thanks to all this process, it is possible to show that hostels as accommodation establishments are dependent on third parties in their sales processes and should give greater relevance to their own distribution channels.