Today's society requires people with focus, with ability to recognize the opportunities offered for their environment and to use it towards economic and personal growth positively affecting the context in which he/she coexists. In this sense, the responsibility of schools and colleges are imminent, that’s why these training centers must reflect on how to manage the educational work. Becoming a successful brand is a path to educational organizations wishing to synchronize their practices in a globalized world that provides powerful tools from marketing and strategic planning to apply to the whole society as their brand fans, fans of the most human discipline of all: education.