This thesis is the result of 14 years of continous work, inspired by author's professional and personal questioning, his formation on touristic and hotel management as well as social communication and journalism; that takes him to inquire about cultural and creative industries management in the city of Neiva, department of Huila. Related to the particular; it recognizes the troublesome and faces the actual scene of cultural and creative industries in the city, making evident reduced audience participation and assistance in the industry, as well as production difficulty of assertive communication and recognition of city's industries. Over 9 years of experience in cultural communication and jorunalism field, he identified that a single format can't communicate to the entire industry in an effective way, visual arts require both photography and audiovisual material to express itself in extension; music enjoys the lyrism of its texts that complement itself with sound vibrations in an undeniable way; just as letters, sounds and images with or without movement, communication presents wealth of expressions and formats that goes from comics to graffiti through multiple media and communication platforms where prosumers assume an active role in this expansion process -Culture democratization-. This way, the author develops a communication strategy that incorporates the creation of a transmedia media, allowing promotion and circulation of cultural and creative industries of Neiva, through the creation of an strategic production tool of contents that makes easier the creation of shared value in the industry.