Nowadays, thanks to new technologies, progress has been made not only in the way of making and disseminating content but also in audiences since we evolved from being passive consumers, that is, those who only consume content, to consumers active those who seek a way to comment, share, add information or even change the meaning of what is being disclosed. In this undergraduate work through matrices, it is analyzed how this phenomenon is evidenced in the new digital media of the main football clubs in Bogota, Colombia, and that are being created by prosumer fans, that is, fans of each of these clubs that want to break with the traditional and by using social networks and web pages to propose new narratives and content that captivate audiences to the point of generating community and interaction both in the followers themselves and with the medium. In the same way, the language and the emotions that these new contents that together with the passion that are already included in football arouse in each of the followers of these two transmedia worlds are analyzed.