By applying the concepts learned in the STRATEGIC COMMUNICATION AND DIGITAL MARKETING DIPLOMA and with the support of the teachers, a strategic digital marketing plan has been created for the positioning of the ANNYKATH BOUTIQUE Brand, within the social networks Instagram and Facebook; where the statement of objectives, goals and methods to stand out within the e-commerce and the fashion industry, are necessary pillars in the strategy for the Brand. The report was developed during the months of June, July and August, in order to certify the process carried out for ANNYKATH BOUTIQUE, within which is the diagnosis of the environment, the SWOT of the organization, the approach, the context analysis, the objectives and all necessary field work so that the strengthening at the corporate level is reflected in the content of the entrepreneurial social networks.