Spanish Abstract: El paso de la cultura de lo impreso a la cultura digital ha modificado sustancialmente las formas de aprehension consciente del sujeto en la contemporaneidad. Tanto el mercado como la produccion, se definen ahora desde dinamicas cognitivas que estimulan los flujos de conciencia y determinan procesos de deslocalizacion, tanto espacial como temporal. Tras este mecanismo se revela un objeto especial: el audiovisual, gran adecuacion tecnica del flujo temporal aprehensivo que se imbrica con la percepcion de lo real y sustrae capacidades mnemonicas del sujeto de percepcion. Exploraremos este fenomeno tratando de observar las caracteristicas tecnicas y simbolicas de este tipo objetual. English Abstract: The step from print culture to digital culture has substantially modified forms of conscious apprehension of the subject in contemporary times. Both the market and the production are now defined from cognitive dynamics that stimulate the flow of consciousness and determine relocation processes in space and time. After that system is a special object is unveiled: the visual, great technical adequacy of the apprehensive temporal flow that overlaps with the perception of reality and subtracts mnemonic capacities of the subject of perception. We explore this phenomenon trying to observe the technical and symbolic features of this type of objects.