The present investigation investigates the perceptions, the imaginaries and the social representations that exist on the social communicator in the academic and professional field. This is due to the fact that, within the campus of the Pontificia Universidad Javeriana, among the different academic programs of the university there are negative and prejudicial comments that harm the image of the social communicator; This happens in part, due to the lack of knowledge about the functions and tasks performed by this professional. In addition to this, and more worrying; Some students and professionals in Social Communication, express themselves hostilely in their work or academic field, which causes other people to reproduce these thoughts and create imaginary and negative perceptions. For this reason, this research is made to students and professionals from different areas, including social communication, in the community javeriana, where the program has the name of good reputation outside its facilities, but within the same subject. The students Among the conclusions, are the aforementioned, there is ignorance about the workforce of the social communicator and the social network. Also, if there is a negative imaginary about the social communicator, you have this profession, that is, how it is treated, among others, and it is not dedicated to its study; However, there is a positive change in the field where professionals have the opportunity to work with them, they do not mean that they do not think that there are some social communicators who do not perform their work honestly and ethically, damaging the image of guild Finally, some communicators and students of Social Communication refer to the areas of their academic and professional work, which is why they express negatively about the Career.