The purpose of this essay is to identify, within the framework of violence and gender inequality, the changes that occurred in the local sports contexts according to the female players who belonged to the women's soccer team of Magdalena 2014; through interviews and visits to sports scenery. A discussion related to football dynamics is presented as a representation of modernity, taking into account that this sport gathers many of these premises. Consequently, we analyze how the characteristics of the city of Santa Marta, Colombia (whether; symbolic and cultural brands, institutionalization, linguistic variation, among others) shape the forms of violence and gender inequality.