It is undeniable that Globalization has permeated all aspects in our lives in many ways. Entertainment, in the form of films, is one of the most relevant ones. Movies actually play a fundamental role in influencing the crowds. Movies impact the viewers by making them reflect. Additionally, this industry has been used in the education field thanks to this potential to transform minds. Experts state that films and educational videos can complement classroom dynamics and support the information provided by textbooks, readings and lectures; they can even generate fruitful discussions within the classroom. But, ?How are the audiovisual tools for teaching marketing being used in Colombia? This article is aimed at describing how movies are being used by marketing teachers in the Colombian context in order to close the gap between theory and the diverse realities the future marketers will have to face. The article examines this phenomenon through examples drawn from literature on the subject and intends to contribute to current teaching methods and to the state-of-the art of this tool’s use in Colombia.