Embroidering in Cartago is a tradition that has been formed since 1909, which has been characterized by different changes, among them the one that introduced the industrial commercialization of clothing in the country, since it made no longer necessary to make and embroider clothes for the family. But the main change was the “ought to be” of women (their life chances, care responsibilities and access to work) which has shifted over the years, since this, paradoxically, initially reflected interrupting the practice of the craft and later meant the rescue of the practice of embroidery, because it became a form of economic independence for women, by turning the vocational practice of embroidery into a work practice. Even thought, nowadays are many factors that seem to be a presage of the unfeasibility of the craft: the price of fabrics increases, which increases the price of the clothes and reduces its sales possibilities; there is knowledge - stitches - that has stopped being practiced and taught due the time of elaboration is high; teaching has decreased, since, despite being an economic income, it does not have the benefits of a formal job; the division of labour around the workshops means a low income from work done; among others. Based on the recognition of embroiderers as those in charge of the permanence of the craft, this research seeks to answer: How do the embroiderers in Cartago give value to their craft in a context in which it seems destined to disappear? For this, the analysis was focused on three lines: Studies of crafts, value theory and feminist theories.