There is a different way of producing goods that society actually required or not efficiently using natural resources without producing waste that threaten biodiversity and human health and generating value from proper environmental management. This alternative way of producing is done through the use of new waste management techniques, such as minimization, which is necessary for the adoption of organizational and operational measures to reduce, to economically and technically feasible levels, waste, emissions and waste generated in industrial processes. The benefits gained are not only environmental level, they allow increased quality products saving costs and improving profitability. This represents a competitive advantage to develop more environmentally friendly products and environment as a new strategy of market.