Abstract:
This article analyses, in a first exploratory approach, the changes in television in Spain produced by the effects of the COVID-19 crisis, with a particular focus on the alterations in audience numbers and habits, in content production, programming, platform and advertising environments The study is based on literature review around the impact of COVID-19 on communication and the interpretation of reports from relevant agencies and institutions on the impact of confinement on television The results of the research reveal an abrupt increase in audiences and consumption on traditional televisions and streaming platforms, both paid and free The supply and demand of news content is increasing, although they are being punished by demonetization through the action of bots In addition, entertainment and offerings for young audiences are reinforced, with an educational focus in the case of public media © 2020, Associacao Iberica de Sistemas e Tecnologias de Informacao All rights reserved
Tópico:
Communication and COVID-19 Impact