This paper presents an analysis of the role of communication in transfomative tourism, beyond the scope of tourism marketing and organizational communication, based on the results of qualitative research into communicative processes in three transformative tourist experiences offered in Bogota D.C. The primary focus of the analysis remains on the intercultural communication perspective and the transformative tourism typology by describing the interactions between visitors and locals using, as research instrument, in-depth interviews with key actors involved in the tourist operation. It reveals some relevant lessons in the current construction of a new society due to the emergence of COVID-19, such as the almost therapeutic potential of physical co-presence encounters to broaden the levels of empathy between human beings and encourage the discovery of higher purposes.