The objective of this work is to design a digital marketing plan for the Cali Tool Store, located north of Santiago de Cali. It is a descriptive study that allows you to approach the context of the company, as well as describe your internal situation, in this way, from a diagnosis that is made in the form of the strategies, in the techniques of the interview, bibliographic review and survey Through this last consultation a sample of 100 current clients is shown. It was found that 89% preferred the social network Facebook as one of the most frequent, followed by the aforementioned agency by 65%, Twitter cited by 49%. 52% consider that the advantage is that it allows you to be informed, 18% that helps you with work, 19% that allows you to meet people, 11% show another type of utility. 44% said they understood, which is positive because it generates an experience that increases the possibility of recidivism. It was proposed that promotion, communication and sales should be improved, the design of a website was included so that it could have a secure virtual store, which provides consumer confidence, and it is recommended to use social networks to get closer to the community, to current and potential clients.