This paper presents the application of a competitiveness measurement methodology for the nature tourism initiative in Atlántico, Colombia. Results indicate that cluster initiative is in a early undeveloped stage, based on intensive use of traditional factors, highlighting problems such as the lack of infrastructure, untrained human talent, lack of a defined offer and lack of promotion activities. Likewise, an analysis is made of the contributions of the analyzed actors through data mining tools, which shows great coherence between problems and opportunities for the initiative development.