The aim of this research is to propose competitive strategies and thus to be able to give an added value, based on the highest standards of quality. How to future entrepreneurs should propose excellent strategies and put into practice all the knowledge in order to gain experience in the field of work. Knowing that one of the needs of the University is to train entrepreneurs capable of carrying or propose competitive strategies for a company, achieving recognition in the market of students. The reason for this is because you need to know how to find the market today. The issue presented is of great importance to the future graduates who will already incursionaran in the market and should be on the lookout for what might happen because the trade is changing and uncertain. When a company is positioned in the market and make changes that may impact differently resulting in both a positive and a negative response on the part of the client.