The purpose of this document is to evaluate those factors that may affect the intention to purchase green appliances in the city of Bogotá. To comply with this, a Systematic Review of Literature was first carried out where it was identified that social influence, environmental attitudes and perceived barriers are relevant variables that can facilitate or prevent green purchasing, or purchase considering environmental characteristics of the products. Second, an instrument is developed from others found in the literature (Likert scales evaluating each variable). Then, and thirdly, the cultural adaptation process was carried out, which included translation, expert judgment, pilot testing and cognitive methods being applied to a sample of 333 individuals by means of a non-probabilistic sampling. Finally, the data analysis is carried out using Structural Equation Models by the method of Partial Least Squares which allowed to determine the relationship between the 3 constructs evaluated and the purchase intention. The results indicate that environmental attitudes and social influence are positively related to the purchase intention while the barriers perceived negatively. These results generate opportunities for green marketing because they provide information on the variables that are relevant in the decision-making process of the buyers.