The consumer trend does it that the companies should find customizable products and services for client´s tastes and preferences so personalized, there are alternatives for supply this types of need that don’t depend for high cost in his development and implementation for the company. One of these alternatives is the micro segmentation where his propose is group the costumers in little segments, where is it easy show preferences, pleasures and needs for clients that shared similar characteristics, with this information the company can generate marketing mix strategies that are different that the competence