Since past times, advertising has been a great help in the business world, promoting healthy competition between companies. Its main objective is to tell the world that we have something interesting to offer and it can be anything from an event, a new product line or a political campaign. It can take the form of print ads, spectacular, radio, television and now also social networks. This work is focused on the identification and analysis of the methods that the travel agencies of Cartagena and applies as marketing strategies in their daily operations. And it aims to reveal the factors that can allow or slow down the growth of the company according to its work plan, from the focus of advertising and marketing. This will be done based on observation and communication with the direct stakeholders of such activity within the company, allowing us to find out what their work technologies are from, based on what a decision is made to implement or improve a marketing strategy and what result this sequence of actions throws; to finally be able to suggest to whom it corresponds, the possible failures that from our perspective they can be committing, and which would be the most optimal solutions to perfect the performance of the publicity and marketing within this company of the tourist sector.