In this project it is intended to identify the influence in social media through foodies in the gastronomy of Bogota. The results of the investigation were the impact and engagement are attached through the communication when there is a direct influence between two or more people. Social media are complex constructions, because there are all certain kind of content produced for all type of audience, and when influencers are talking about food they have to be responsible with the content they share. Therefore, Instagram is a digital platform where people tend to search for quality content and legitimacy, as a result they want a guide of empathy that is held against them. Gastronomy in Bogota has transformed into an experience of trying new restaurants and dishes that will give an additional sentimental value. Nowadays, more than taste, what you pay for is a construction of experiences that range from the aesthetic to the desire to want to be. That is the reason why, becoming a dietary influencer on social media is a lucrative business, because they actually promote a lifestyle. However, it is very important to leak the information that is received in social networks because not all the influencers are well informed in nutrition. In terms of methodology, for this project, five interviews were conducted with top foodies of Bogota, whose guidelines are directed in different food areas. Furthermore, a focus group was held with followers of these five accounts to understand the impact these celebrities have on their audiences. Finally, a panel of experts was conducted with a psychologist and a nutritionist, who were interviewed to understand the impact of an incomplete nutritional guide.