The research was aimed at designing a business model for a virtual tire sales shop for the public sector, through the hiring modality, which allows to achieve business sustainability. A virtual store is to move the usual commercial operation of a traditional commerce to the Internet, it is a growing trend, but also faces a series of threats. We used research of type descriptive-propositive type, with a research method is deductive, we applied a survey instrument to personnel in charge of procurement in public institutions. The population was made up of 10 officials responsible for procurement in national, departmental and district public entities, at the managerial, advisory and professional levels, and through consultation of similar research, scientific articles, and efficient procurement in Colombia.