This document presents the design process that was carried out for the recovery of a traditional element of Colombia, with the elements that would allow it to develop commercially, under the parameters of current law, that would promote the social development and the environmental care. The objective of the project was to design a sustainable system for the resignification and commercialization of panela guarapo in the Santander department, evoking traditional and historical elements of the region. For political and economic reasons, the guarapo, which is a drink of historical and traditional character of the country, representative of the Colombian countryside, has suffered a social marginalization, which has led it to be produced and marketed under unsanitary conditions and in secrecy, hiding a gastronomic treasure that some foreigners dare to search on their own, due to its tourist attraction. For the design of the system the following stages were carried out: findings, design, exemplification and verification, which resulted in the projection of four fundamental elements for the fulfillment of the project objective. These were: the packaging, the brand, the tourist experience and the approach to the production process, along with its requirements.