Intellectual capital is an aspect that has been present within organizations; however, until few years ago, its impact began to be studied. Therefore it may be treated as an innovative concept with a wide field for research, because as it is intangible, becomes very difficult to be measured. Also, intellectual capital seeks to evolve companies’ economic analysis not only including tangible assets, but also intangible ones such as knowledge and personal experience, competences, customer service, quality, good will and relationships. This investigation aims to formulate an improvement proposal to the Universidad Autonoma de Manizales intellectual capital management, beginning with identification and measurement of its intangible assets. There was used a tool with indicators applied for years 2011 and 2012. Based on the obtained information analysis, there were identified institution strengths and weakness, which were used to establish the proposal. Results confirm that Universidad Autonoma de Manizales is an institution with good human, structural and relational capital, with innovative methodologies to manage its intangible assets and that may, if suggested in this studio is enforced, optimize its management and thereby, be more competitive and improve its contribution to regional development.