From the, so-called, axes of social difference: gender, class, race, ethnicity, gender, location, etc., in this article I examine the notion of situation, I have structured it into three parts the same ones that answer to questions by means of which I have organized the respective paths of action. In the first part I explore the meaning of the situation in industrial design. In the second part I exposed the notion of situated knowledge, as a kind of knowledge ambiguous, fragmentary, partial and localized in someone’s experience (for that reason I uses the first person). In the third part I introduce briefly the gender perspective and arguments to show that ascriptions of men and women in certain fields of industrial design (considered as a male patriarchal profession dominated by men) is attributable more to the culture than to the nature. The thesis underlying my text is “tell me what sex you have and I will tell you what you can design” To probe it I made a comparison between two hypothetical persons and their relation with design, I have called them Edward Crompton and Herminda Zape. The first one is a first world man, owner of all marks of distinction, the second comes from the most backward region of Colombia and have all traces of domination.