El siguiente articulo es un producto de un proceso de investigacion realizado en la Universidad Sergio Arboleda, en la ciudad Bogota, Colombia, que busca -desde la experiencia- documentar, analizar e interpretar un modelo de ensenanza-aprendizaje para la apropiacion del conocimiento en areas especificas del campo de la Publicidad, dentro de los procesos formativos de los futuros publicistas. Una propuesta que busca generar espacios de reflexion sobre los propositos sociales, politicos y economicos de la disciplina de la Publicidad, por medio de una metodologia de aprendizaje constructivista en que se relaciona el campo profesional. Academic and pedagogical model of the project Supernova. Effects on the disciplinary training of the Sergio Arboleda University advertising students participating in the Supernova project during the first half of 2019. Abstract The following document proposes the presentation of a research project that seeks from the experience, to document, analyze and interpret a teaching-learning model for the appropriation of knowledge in specific areas of the Advertising field, within the formative processes of future publicists from Sergio Arboleda University. A proposal that seeks to generate spaces for reflection on the social, political and economic purposes of the Advertising discipline, through a constructivist learning methodology that generates reflection thinking and analysis of future professionals in advertising communication, compared to the new demands of the market in the national and international scope, in scenarios that allow the application of new mechanisms of diffusion more and more demanding that include conceptual and theoretical referents of the disciplinary exercise, in a market that demands and has more competition.