Talking about Marketing is not a new topic, however it is a subject that should be considered a priority, which is why it represents companies, in essence the positioning of products in the market. Because marketing is an edge of the administration that is responsible for ensuring the sustainable sale of products in the market, for which it is necessary to know very well the influences of the environment on the organizations, thus achieving to leave engraved in the imaginary of the consumer the brand that you want to sell, that is, you position yourself in the market, guaranteeing that the income is safe while you are in the imaginary. Hence, that the marketing concept is often conceptualized as the tool of management to achieve a relationship close with the market, acceding to know, and apply the experiences lived, in order to maintain a close link with all its consumers. In this sense it represents the identification and knowledge of the purchase process from its initial part to the full enjoyment of the product.