On entrepreneurship, innovation, competitiveness, logistic performance, sales, marketing, among other everyday concepts of the economic world, you can continue writing full pages for the enjoyment of a reader, but achieve interact experiences of entrepreneurships that have the chapters of the book along with the The conformation of the foreign trade observatories (OCE) is a contribution with non-everyday ingredients to a task with many edges for understanding. Research to identify the factors that determine the logistics performance of SMEs in the logistics operator sector will provide the reader with a clear summary of a field work. Entrepreneurship and innovation as key factors in competitiveness are broken down between expectations and challenges of business development. The authors show us the perspective of the social and corporate fabric from the disruptive scenarios of recovery. In the chapters referring to the three experiences with a descriptive approach: identify the weaknesses and business development of the productive units of the beekeeping sector in the Department of Sucre, Colombia. Analyze the negotiating profile of sales employees of the hardware sector in Valledupar and shared the design of the marketing-based organizational philosophy for the tourism association (ATAV) in the village of Agua de la Virgen, jurisdiction of Ocana, Norte de Santander Colombia Undoubtedly, the conformation of the foreign trade observatories (OCE) as a strategic academic body for universities corresponds to the best argument of diligent propositive alliances for the benefit of the regional and national economic sector in Colombia with the product of research has been the Response to the challenges of trade. For the previous comments and with the certainty that the narrations of the book will catch you, I invite you to enjoy it. My thanks to the Costa Atlantica Polytechnic, the Latin American University Corporation, the University of the Coast, the American University Corporation, the Simon Bolivar University and the Caribbean University Corporation, for the invitation deference, clarification from the observer's platform, their personal efforts and with The confidence for a better memory in alliances to continue with his legacy to the community.