Its general objective is “to design a virtual didactic strategy through digital cartoons (transfer) so that the ninth grade students of the Juana Escobar I.E.D. of the late day, born in the digital age, develop the literary literary competence in a new non-traditional way. ” For which it was necessary to direct it from the learning theory of constructivism and meaningful learning, Critical Educational Theory, Connectivism. The TPACK model, ADDIE instructional design. The elements of a virtual didactic strategy. This research project needed for the diagnosis of the statistical method and of an ethnographic character (Lazaro, 2002) and the Phenomenological Hermeneutic Educational Research (Max Van Manen, 1990