A comparative study (benchmarking) was performed to measure the added value in reading comprehension acquired by undergraduate students from the Business Administration Program at UJTL, both within the institution and in a context that includes other institutions. A Data Envelopment Analysis (DEA) model is applied where the ICFES (Colombian Institute for Higher Education) score for the “Language” (IC-LEN) component represents the input variable, and the ECAES (Quality Examinations for Higher Education) score for the “Reading Comprehension” (EC_CL) component is the output variable. The target population involves students from the Business Administration Program at UJTL who took the ECAES test between 2007 and 2009. The assessment “within the institution”2 is performed by focusing on this target population. The assessment “within various institutions” is based on a group of students from Business Administration who took the ECAES test between 2007 and 2009, including UJTL students as well as business administration students from the other four institutions selected for this study.