The present work aims to know the ICT tools that can increase access to the international market of Colombian SMEs. ICT is a tool that has allowed companies to expand their reach in terms of impact on the target market and potential, this is thanks to the advertising approach of social networks that have changed the way people communicate and interact in almost every part of the world. By means of a bibliographic analysis a research focused on social networks as tools in Colombian SMEs, the most used and the use they give to them, to finally propose business strategies that allow access to new foreign markets. The research concluded that the adoption of ICT is an important step towards innovation and the creation of strategies that impact the international market. The ability to use technologies properly increases the chances of entering different markets in the world, overcoming limitations and consolidating the advantages of SMEs.