This article contains facts and stories on how the citizens of Medellin recall four serious events in the context of the Colombian armed conflict: the massacres of Bojaya and El Salado, which were committed by FARC, in 2002 and the AUC, in 2000, respectively. It also addresses the murder of three Ecuadorian journalists in the hands of FARC dissents and 8 policemen in the Uraba Region by members of the Gulf Clan in the second week of April 2018. Through two opinion polls and one analysis of hermeneutic discourse, it was possible to understand how these citizens build their memories, and how they relate to the way in which they are transmitted by the media, and communicated in daily life according to the frameworks of meaning, which are previously built around the armed actor, who is responsible for each of the facts. It concludes with a reflection on the importance of building inclusive memories, which allow to recognize all stories and points of view, as well as to transform the frameworks of meaning and social beliefs, which delegitimize the adversary and make him absolute enemy.